Effective Date: July 22, 2026
This Privacy Policy explains how Purple Road LLC (“we,” “us,” or “our”) collects, uses, shares, and/or processes your Personal Information when you visit or use our website (the “Website”), and when you otherwise interact with us, including offline (online and offline services collectively, “Services”). For purposes of this Privacy Policy, the term “Personal Information” includes any information that we collect about you that, alone or in combination with other information, can be used to identify you, such as a personal identifier (e.g., name or email address), an identification number, online identifiers, or inferences about your preferences. Personal Information does not include certain types of information, such as publicly available information or information that is de-identified or aggregated. We are committed to protecting and respecting your privacy. By visiting and/or using this Website and our Services you have agreed to this Privacy Policy. If you do not agree to this Privacy Policy, please do not use this Website or our Services.
Personal Information We Collect
We collect the following Personal Information through the Website and our Services:
- Identifiers, such as your name, email address, phone number, contact information, IP address, device identifiers, and any other Personal Information you choose to provide;
- Characteristics of protected classifications under certain state or federal laws, such as your age, gender, nationality, or financial information;
- Internet or other electronic network activity information, such as information regarding your interaction with our Website.
We may collect Personal Information from different sources, including:
- Directly from you, such as when you fill out the form on the “Contact” or “Get in Touch” pages on our Website or in the provision of other Services;
- Indirectly from you, including when you visit and interact with our Website;
- From our partners, sponsors, and affiliates; and
- From other third parties, such as social media platforms, online advertising networks, and other marketing platforms.
How We Use Your Personal Information
Your Personal Information may be used to, among other things, communicate with you; respond to your inquiries; provide Services; enforce any Terms Of Service for the Website; carry out our obligations and enforce our rights under any contracts entered into between you and us; allow you to access our Website; improve the performance of our Website; comply with all applicable laws and reporting obligations; identify or prevent fraud; prevent, detect, and investigate security incidents; protect as necessary or appropriate the rights, property, or safety of us, you, or users of the Website or Services; promote this Website and the Services to others; and for any other purpose for which you provide consent, or as otherwise required or permitted by law.
How We Share or Disclose Personal Information
We may share your information with third parties as permitted or required by law. These third parties may include our affiliates, partners, or sponsors, the vendors and service providers that assist us in providing this Website or the services you request from us, governmental entities who have lawfully requested information from us, or any other third parties as may be required to fulfill the purposes described below, including:
- To assist us in fulfilling the purposes listed above;
- To comply with the law, produce relevant documents or information in connection with litigation, arbitration, mediation, government or internal investigations, or other legal or administrative proceedings, or in response to a subpoena, court order, government request, or other legal process;
- To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred; and
- To protect the interests, rights, safety, or property of us or others;
- With your consent.
Your Choices and Rights
You have the right to opt out of the receipt of commercial email communications, such as newsletters. You may do so by following the unsubscribe or opt-out instructions in any such email, or by contacting us using the “Get in touch” feature on the Website, which can be accessed via the “Contact” link in the Website’s navigation bar.
To exercise these rights, please contact us using the “Get in touch” feature on the Website, which can be accessed via the “Contact” link in the Website’s navigation bar.
Cookies
We may also place, view, and/or use, and third parties working on our behalf may also place, view and/or use, cookies or similar tools to collect information about your use of this Website. Cookies, and similar technologies like pixels, are small pieces of software that automatically collect such information as your device’s IP address, browser type, operating system, computer platform, web pages viewed, and/or the date and time of your visit. We (or third parties) may use such information to support functions on this Website, to enhance your experience with this Website, and to analyze and compile the usage of this Website. You can manage the cookies placed on your device by selecting your preferences in your browser settings.
We may use the following categories of cookies on our Website:
- Strictly necessary cookies are cookies that are required for the operation of the Website. They are often set in response to actions taken by you, such as a request for services, setting your privacy preferences, or logging in or filling in forms. When you first visit the Website, unless you have blocked cookies using your browser settings, the strictly necessary cookies will be stored within your browser automatically.
- Functional cookies enable the Website to provide enhanced functionality. These cookies allow us to remember the choices that you make, to analyze and improve the performance of our Website based on data points such as visits and traffic sources, and to provide enhanced, personalized features.
Do Not Track Signals
Some internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” or similar signals.
Links to Third-Party Websites
This Website contains links to third-party websites. This Privacy Policy does not apply to information collected through third-party websites or services that you may access through this Website. We do not control third-party websites and are not responsible for any information you may provide while on such websites. We encourage you to read the privacy policies on those websites before providing your Personal Information on such websites.
Children’s Privacy
Our Website is not intended for use by children under 13 years of age, and we do not knowingly collect Personal Information from children under 13. If you are under 13, do not use or provide any Personal Information through our Website. If we learn that we have collected or received Personal Information from a child under 13 without verification of parental consent, we will promptly delete that information.
Transfer of Personal Information
We are based in the United States. Our Website is operated in, and designed for users in, the United States. You acknowledge and agree that your information may be transferred to and processed in the United States for the purposes described in this Privacy Policy. This may mean that the privacy protections your Personal Information is subject to under United States data protection laws may differ from those in the jurisdiction in which you reside.
Modifications to this Privacy Policy
We reserve the right to change, modify, add, or remove any portion of this Privacy Policy at any time by posting the revised version of the Privacy Policy on this Website and updating the last modified date. Please review this Privacy Policy carefully and periodically for any changes.
Questions Regarding this Privacy Policy
If you have questions regarding this Privacy Policy, please contact us using the “Get in touch” feature on the Website, which can be accessed via the “Contact” link in the Website’s navigation bar.